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Search Results for Author 'Wieseke, Jan':

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When Customers Can See More Cost than Benefit in CSR

Idea posted: March 2016

Institutions: ESMT European School of Management and Technology    Ruhr-University of Bochum   

Authors:

The business literature almost unanimously presents a simple, positive picture of the beneficent effects of corporate social responsibility on customer attitudes toward the corporation. Through a series of four quantitative…

  READ MORE   PIN TO MY IDEAS Idea #591

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